L o a d i n g
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34398 Beşiktaş/İstanbul
hello@oversocials.com
+90 505 255 96 02
9 talents 14 contents

game without lag
sound without limits

Platform
Instagram+Twitch
Partner
Hifree
Impressions
8.4M+
Engagements
34.4K+

Brand overview

Hifree Buds1 wasn’t just about sound — it was about attitude. With bold bass and a gamer-ready look, the brand came to us with one goal: make noise in a loud market. We took that vision and turned it into content that felt fast, loud, and real.

From concept to creator, we made sure every piece hit with the same energy the product promised. The result was a campaign that resonated with youth, matched the product’s edge, and sparked real engagement.

  • Creative Direction & Visual Identity
  • Talent Match & Integration
  • Content Production & Edit

in the game. on the move.
in their hands.

We tailored the Hifree Buds1 launch to speak directly to two high-impact communities: gamers and fitness enthusiasts.

On Twitch, the brand became part of the gameplay—featured in 10-day marathons with top creators where latency, clarity, and secure fit were put to the test.

Simultaneously, on Instagram, UGC-led storytelling showed athletes pushing limits, from sweaty HIIT sessions to rainy outdoor runs.

9 creators, one sound — each brought the product to life in their own world.

8.4M+ impressions across Twitch and Instagram — organic hype, not just reach.

45K+ real interactions — from gamers, runners, and everyone in between.