When Huawei introduced FreeArc, it wasn’t just the launch of a new audio device — it was a redefinition of movement, clarity, and seamless listening. As a next-generation open-ear headphone built for motion, the product demanded a campaign that respected its elegance while testing its limits.
We stepped in to bridge the gap between innovation and user resonance. Through carefully curated talent, a dynamic visual strategy, and strict brand integrity, we translated FreeArc’s technical brilliance into emotional clarity. Every frame we produced was crafted to move — just like the product itself.
- Creative Scripting & Visual Planning
- Content Production & Post-Editing Workflow
- Talent Integration & Campaign Adaptation
- Centralized Ad Operations via TikTok Spark Panel
