L o a d i n g
Fenerbahçe Mah. Iğrip Sk. No: 13
Iç Kapı No: 1 Kadıköy / Istanbul
hello@oversocials.com
15 talents 1 mission

making homework help
go viral in turkey

Platform
TikTok
Partner
Gauth AI
Impressions
12M+
Engagements
480K+

Brand overview

Gauth, ByteDance's AI-powered study companion, came to Turkey with a global track record and a global problem: its own viral content had set the bar. Campaign material from other markets was pulling hundreds of millions of views, and the local KPIs reflected that ambition — match the global viral standard, localize it for Turkish students, and turn attention into app installs during exam season.

We assembled a 15-creator, education-focused campaign that spoke the way Turkish students actually talk about school. Instead of translating global formats, we rebuilt them — local exam culture, local humor, local late-night study panic. Every video demonstrated the app solving a real problem in seconds, because for students, proof beats promise every time.

  • Local Creative Adaptation of Global Formats
  • 15-Creator Casting Across Education & Lifestyle
  • UGC Production & Platform Optimization
  • Trend Monitoring & Rapid Iteration

competing with viral.
winning with local.

Going up against globally viral benchmarks is the hardest brief in creator marketing — the audience has already seen the best version of the ad. Our answer was content that couldn't be made anywhere else: Turkish exam culture, peer-to-peer tone, and creators students already trusted.

It worked. Multiple videos broke out organically and went viral within Turkey, holding their own against the global campaign's numbers — and introducing the app to a student audience that now had a local reason to download it.

15 creators across education and lifestyle — cast for credibility with students, not just follower counts.

12M+ impressions — with breakout videos going organically viral across Turkish TikTok.

480K+ engagements — saves and shares from students passing the app around like class notes.