L o a d i n g
Fenerbahçe Mah. Iğrip Sk. No: 13
Iç Kapı No: 1 Kadıköy / Istanbul
hello@oversocials.com
30 talents 32 contents 30 days

a launch sprint that hit
rank one on google play

Platform
TikTok, YouTube & Instagram
Partner
World Tree Odyssey
Impressions
18M+
Engagements
540K+

Brand overview

World Tree Odyssey arrived in Turkey with one clear brief: own the launch window. The publisher's KPIs were sharp — maximum install velocity in the first 30 days, a visible climb in Google Play rankings, and a return that justified an aggressive creator budget. No slow burn, no test-and-learn phase. One shot, executed at full speed.

We answered with our Launch Sprint — a 30-creator, 30-day burst engineered for exactly this scenario. 12 TikTok comedy skits, 12 dedicated YouTube gameplay videos, and 8 Instagram drops hit the feed in coordinated waves, with 3 of Turkey's most recognized gaming faces anchoring the roster. Familiar, trusted voices opened the door; the wider creator wall kept the game unavoidable for a full month.

  • Launch Sprint Strategy & 30-Day Content Calendar
  • Creator Casting — Top, Mid & Micro Tier Mix
  • Dedicated Gameplay, Skit & Short-Form Production
  • Wave-Based Publishing & Performance Tracking

thirty days.
one category to win.

Comedy carried the reach, gameplay carried the conviction. TikTok skits pulled millions of casual viewers into the funnel while dedicated YouTube videos gave serious RPG players the depth they needed to commit.

Every wave was scheduled against store-ranking data — when momentum spiked, the next drop was already live. By the end of the sprint, World Tree Odyssey sat at #1 in its Google Play category and the campaign had returned 8x the client's ROI expectation.

#1 in its Google Play category — reached during the sprint window, powered purely by creator-driven demand.

8x above the client's ROI expectation — the benchmark that turned a launch test into a long-term partnership.

18M+ impressions and 540K+ engagements from 32 contents — skits shared like memes, gameplay watched like reviews.