Let’s get one thing straight:
When it comes to turning influence into action, China isn’t just participating in the game —
they’re rewriting the rules.
At Oversocials, we’re obsessed with smart, scalable, and slightly sneaky influencer strategies. And China?
Well, they’ve built an entire ecosystem around it.
KOLs vs. KOCs — Influence with Layers
In China, not all influencers are created equal.
KOLs (Key Opinion Leaders): The big names, the megaphones.
KOCs (Key Opinion Consumers): Smaller, everyday creators — highly trusted, niche, and incredibly persuasive.
