Some events are campaigns.
Others become conversations.
At OverSocials, we helped KI Real Estate London turn a property launch into an unforgettable experience — hosted at the iconic Soho House and powered by a curated guestlist that blended luxury, influence, and international appeal.
A Guestlist Powered by Dubai’s Finest
This wasn't just another London networking event.
Our guestlist was sourced directly from Dubai’s high-net-worth network — a carefully handpicked 60-person group including investors, tastemakers, media figures, and lifestyle influencers who could authentically connect with the luxury real estate market.
Each guest was invited not just to attend, but to feel part of something exclusive — a lifestyle preview rather than a sales pitch.
The event spotlighted Hyatt’s brand-new luxury residences in the heart of London.
Over the course of two days, our VIP guests were invited to tour the spaces, experience the interiors, and engage directly with the brand in a setting that felt more like a private club than a product showcase.
We designed an atmosphere that matched the real estate being sold: elegant, refined, and deeply personal.
The Setting: Soho House Istanbul
Soho House was more than just a venue.
It was a statement — that this wasn’t about selling apartments, but curating lifestyle.
The event blended:
- Fine dining and live music
- Subtle branding and emotional storytelling
- Organic influencer content (no hard sell — just real-time admiration)
Influencers from across Europe were present, helping amplify the story in real-time to their high-end audience
KI Real Estate's Soho House activation wasn’t just well-executed — it was remembered.
And in the premium segment, that’s the real ROI.
