Not every campaign needs a six-figure budget.
Sometimes all you need is the right idea, the right micro-influencers, and a bit of street-level creativity.
We’ve been inspired by some of the most unconventional strategies around the world — and here’s a blueprint we’re adapting to our local scene.
The Core Idea: "Sticker x Micro-Influencer x UGC Loop"
We’re talking about a simple guerrilla concept: Custom QR-coded stickers placed in high-traffic urban spots, supported by micro-influencers who spark curiosity and community-driven content.
